Mercedes Benz India plans to launch four new electric cars in the country by 2024, doubling its EV portfolio. The move comes as the Indian government offers incentives to drive EV adoption. The shift towards sustainable mobility is driving automakers to reduce carbon emissions, and Mercedes Benz’s move towards EVs in India is a positive step towards this goal.
Mercedes Benz India Plans to launch 4 New Electric Cars in India by 2024
Mercedes Benz India has announced plans to launch four new electric cars in India by 2024, as the luxury automaker seeks to tap into the growing demand for zero-emission vehicles in the country. The move is part of a wider strategy to double its EV portfolio, with a total of eight electric models set to be released within the next 8-12 months. The company is also set to launch 10 new models in 2023, with EVs playing a key role in this product offensive.
Head of Region Overseas at Mercedes-Benz AG, Matthias Luehrs, expressed satisfaction with the progress of EVs in India, stating that the company expects 25% of its total sales to come from electric vehicles within the next four years. While Mercedes-Benz is committed to transitioning to an all-electric future by 2030-2032, Luehrs emphasized the need for flexibility to cater to markets that still require internal combustion engine (ICE) cars.
India is a significant market for Mercedes-Benz, accounting for 20% of the German automaker’s overall sales. With a completely knocked down plant in the country, India is crucial to the company’s future growth plans. Luehrs expects India to be among the top three markets in terms of growth rate this year, indicating the country’s increasing demand for luxury cars, including EVs.
As India accelerates its push towards electric vehicles, other luxury carmakers are also gearing up to introduce more electric models to their portfolios. The Indian government is offering incentives to both carmakers and consumers to drive the adoption of EVs, leading to a surge in demand for these vehicles. With the EV market in India poised for strong growth in the coming years, it will be interesting to see which automakers emerge as leaders in this space.
The global shift towards sustainable mobility is driving automakers to reduce carbon emissions and adopt more environmentally-friendly technologies. Mercedes-Benz’s push towards EVs in India is a positive step towards this goal, and the company’s commitment to offering both electric and ICE vehicles is a reflection of its willingness to adapt to changing market conditions.
In conclusion, Mercedes Benz India’s plans to launch four new electric cars in India by 2024 is a significant move towards an all-electric future. As the country accelerates its push towards EVs, other luxury automakers are also set to launch more electric models, signaling a major shift towards sustainable mobility in India.
