Mercedes-Benz is known for its innovation and luxurious vehicles, and now the German carmaker is looking to take on Tesla in the electric vehicle market. With several automakers aiming to grab a significant share of the global EV market, the competition is rising for the US electric car brand. Mercedes-Benz is reportedly planning to take the Formula One route to challenge Tesla.
The carmaker plans to use its Formula One team’s help to develop efficient and mass-market electric cars to challenge Tesla. According to Reuters, Mercedes-Benz plans to speed up EV development timing and increase the efficiency of its e-cars.
Mercedes-Benz’s CTO Markus Schaefer believes that the company can produce highly efficient mass-market EVs and reduce development times by at least a quarter. He said that the automaker has the edge over Tesla thanks to the in-house Formula One team.
The German luxury carmaker has already launched several electric cars to the market, and many more are in the pipeline. However, the company doesn’t yet have a highly efficient option like the Tesla Model 3. In fact, Tesla Model 3 and its crossover cousin, the Model Y, have taken sales away from luxury fossil fuel-powered cars and SUVs. Mercedes-Benz believes that the scenario could change if it can bring competing models to market sooner rather than later.
The Formula One route that Mercedes-Benz is taking to challenge Tesla is not new in the automotive industry. Racing teams and car manufacturers have used Formula One technology to develop new technologies and improve efficiency. This is because Formula One cars are some of the most advanced machines on the planet. The engineering and technology used in these vehicles are at the forefront of innovation.
Mercedes-Benz’s Formula One team has been successful in recent years, winning multiple championships in a row. The team’s engineering prowess and technological innovations have been credited with the team’s success. The automaker believes that it can leverage this expertise to develop better electric vehicles that can compete with Tesla.
Mercedes-Benz’s decision to use its Formula One team to develop more efficient and mass-market electric cars is a bold move. The German carmaker believes it can produce highly efficient mass-market EVs and reduce development times by at least a quarter. If successful, this move could help Mercedes-Benz take on Tesla in the EV market and secure a significant share of the global EV market.